Marketing Case Study Example | Topics and Well Written Essays - 500 words

Marketing - Case Study Example Price – Despite the presence of various beer brands in the international market, Budweiser has maintained its respectable share in the global market due to its distinct product identity and deep satisfaction of customers towards its product. Hence no matter what the price of the product, Budweiser has been able to maintain its loyal customers. The so called Budweiser trademark dispute where three companies stake claim to the name â€Å"Budweiser.† Not only does it add confusion to the general public, it also varies the product taste and packaging. Despite the aforementioned weaknesses and threats, Budweiser continues to have a competitive advantage over other brands due to its stand out product name, label, and packaging. Furthermore, â€Å"sin† products such as alcoholic beverages maintains a competitive edge over other beverages despite outrageous ad campaigns and continuous government warnings. It may or may not have an agreeable marketing strategy. Nevertheless, the product name says it all. The name Budweiser has given another denotative meaning to beer, or to make it concrete – Budweiser has made itself synonymously identified to