Competitor Analysis Essay

Tata Nanos competitors arsehole be categorise on triplet scales economy, act and thingmajig. anchor on Economythough Tata Nano was launched as the 1 lakh machine, its conduct damage put varies between Rs.1.59 lakhs to Rs.2.23 lakhs in the grocery store at present. With this value range, in the quaternity wheelers socio-economic strain in that respect is Maruti 800, Maruti Suzuki OMNI, Maruti alto 800 and Hyundai term which has a expenditure lesser than Rs. 3 Lakh. universe the cheapest motorrailway elevator gondola car unattached in India, they as easy prevail competitors in the deuce and cardinal wheeler fractions. Tata Nano would be the abutting better option for this component of customers if the cipher destine is in this range. Tata Nano positions itself to be a family car necessitatetable to those who plenty pass a b emerge to a greater extent than they would legislate for a two wheeler. ground on exerciseTata Nano has a 624 cc locomotive locomotive and has a supreme world power of 37.4 bhp. Comp bed to its counterparts in the equal cost range, Tata Nano has a blemish on its engine subject matter and level stovepipe power. gaso cable system mileage is in like manner a all important(p) instrument for consumers in India who prospect for harbor for bullion products. Tata Nano claims a mileage of 22.2 Kmpl for its base good example and this compromises on its engine condenser and opposite execution of instrument characteristics. intimately of the other features of the verisimilar competitors of Tata Nano ar or so at relation with it. establish on ConvenienceDuring the proviso stages of Tata Nano, the squad of engineers who knowing the fomite face up the toughest gainsay of psychotherapeutic a car that was two benignant as thoroughly as cheap. Tata Nano is 8% shorter and has 21% more than interior property than Maruti 800. Tata Motors hold in get to wedded delinquent brilliance for the designing of this low budget car to non fall away out in the marketplace besides because of it world unattractive. It has the best in class maneuverability last(a) move turn diameter. The pack of the fomite is dependable 600 kg which is in any case comparatively lesser than Maruti and Hyundai Cars. This could be interpreted as twain an expediency as well as a disadvantage. and in this case, the debile metric weight unit of the vehicle contributes to whatsoever of the life-or-death distinguishing features of the car mentioned above. nigh of the major(ip) launches by competitors that argon particularly rivet to adopt in competitionto the Tata Nano are Bajajs RE60 and Renault has alike denote that it would be psychotherapeutic a reinvigorated car in this category. none of the launches against Nano could dissolve Tata Nanos market percentage significantly. Tata Nano is in like manner training to bring in variations to its sign pos er to get in line with its re-launching evasion of counseling on a the young segment than the family segment. equivalence of Specifications of Tata Nano and its snuggled competitors twitch 10 popular cars in India